Your plate is always full of obligations, from establishing and implementing your marketing plan to analyzing results—all of which are likely delivered with a side of stress from time to time.
If you nod in agreement, you are not alone. Workfront launched its Marketers Stress Report a few years ago, indicating that 80% of marketers believe They have a small workforce and a lot to do. Furthermore, one out of every four marketers admitted to being “overly anxious” or “stressed to the point of exhaustion.”
Today, the stress factor is still present as marketers face various issues, ranging from adapting to the shifting digital landscape. Of course, the good news is that a digital marketing agency (such as TopRank Marketing) can assist.
One of the main goals of a marketing agency is to reduce your burden and relieve some of the stress that comes with it—while also assisting you in achieving your goals.
When and how should you enlist the help of an agency? Here are a few circumstances in which enlisting the expertise of an outside expert could help you save time, money and reduce stress.
1– When you want to get the most out of a special occasion.
Is your group getting ready to host a webinar? Will you be exhibiting at an upcoming industry event? If you want your event to stand out, you’ll need a lot of time, effort, and resources to arrange it. Partnering with a digital marketing agency can also provide you with the skills and resources you need to maximize event marketing chances.
An agency can serve as a strategic guide early on or provide execution help before, during, and after the event, from content planning and production to developing and implementing organic and sponsored promotional campaigns.
2 – When launching a new product or service line or a content marketing campaign.
It can be an exciting time for any organization when a new product, service, event, or campaign opportunity arises. Still, it can also be difficult to manage your existing marketing goals and obligations. However, by working with a marketing firm, you may get help with both strategy and implementation.
Suppose you’ve nailed down your promotion or campaign strategy but lack the internal resources to execute it. In that case, an agency can step in and provide a team of highly specialized individuals—from writers to designers—to complete the task. As a result, you’ll be able to play a consistent strategic and visionary role in the launch.
Suppose you need help defining your strategy and executing the final deliverables. In that case, that team can serve as a consultant from start to finish, developing a campaign plan based on your main KPIs and providing the content assets that go with it.
3 – When you have a tight deadline to meet.
Tight deadlines are nothing new in the marketing industry. You don’t need to perform all-nighters and overburden your internal team because a critical content asset fell through the gaps or a last-minute request was handed down from the top. The duty might be delegated to a digital marketing partner who can help you with all aspects of marketing. Members of the specialized agency team can work on a single project or collaborate on larger initiatives.
4 – When you wish to explore an uncharted area.
Many marketers want to include new approaches such as influencer marketing or interactive content into their digital strategy as the world grows rapidly. However, they frequently feel they lack the time or skills to do so.
An expert digital marketing agency can show you the ropes and offer strategic advice on successfully dangling your toes in fresh seas. They can also build the final items and design a creative approach based on your aims and market considerations.
5 – When you wish to put your remaining budget to good use rather than waste it.
You worked hard to get your marketing budget. However, if you don’t spend it all, you’ll likely lose what’s left—and signal to management that you won’t need all those money (or even more) next year. An expert firm can help you make the most of your marketing budget and assist you in establishing or maintaining your marketing momentum, whether you want to build a stockpile of unique images or conduct a content audit to find gaps and top opportunities.